Denmark-established Sitecore, which has a powerful presence in the US much too, has acquired Giannis Psarras and Panagiotis Melissaropoulos’ Greek engineering startup Moosend, which because 2012 has been energetic in electronic mail promoting and marketing automation.
In a assertion on his company’s website, Sitecore Chief Govt Officer Steve Tzikakis claimed that the acquisition will have been done by the finish of this month and sorts element of the company’s ambitious growth strategy amounting to $1.2 billion (1 billion euros). Moosend is Sitecore’s third acquisition this yr.
Tzikakis stated that Moosend’s ultramodern promoting automation platform will strengthen Sitecore’s capacity, strengthening and selling consumer relations so as to offer you customized service on just about every channel.
In a assertion to Kathimerini, Tzikakis claimed: “We are amazingly excited about Sitecore’s acquisition of Moosend, which will enhance our market-primary main offering to generate a personalization powerhouse for fashionable enterprises. Sitecore will also obtain an incredibly proficient and impressive crew in Athens and past that designed a state-of-the-art AI-pushed marketing and advertising automation system relied on by global makes from the floor up.”
He additional: “Greece’s burgeoning tech ecosystem, startup community and ensuing technical expertise pool is generating special alternatives for corporations like Sitecore to spend, use and grow both equally in-industry and regionally.”
The acquisition of Moosend will come at a time when the segments of e mail internet marketing and advertising automation are dealing with significant expansion, as companies’ need for electronic providers has soared because of to the pandemic.
The two founders of Moosend have designed a consumer-welcoming email marketing system aimed at organizations that deliver newsletters to their buyers. Through marketing and advertising automation, companies can also forecast and document the behavior and moves of visitors to their internet sites.